ASN Media is a full-service content creation company that conceives, writes and produces industry-specific content to help organisations raise awareness, share knowledge and inspire change. Owned and managed by Jonathan Love, ASN Media has offices in New Zealand, Australia and the United Kingdom.
Jonathan has been working with Traktion for more than three years. He made the switch from his previous accountancy provider because he wanted full oversight of his business’s financial position and CFO-level guidance to help with decision making.
“Traktion help me to make better financial decisions including, for example, cash forecasting and hiring schedules. What sets them apart is that they go much further the usual accountancy offering. Their input is massively helpful on our growth journey.”
Having Traktion services in place made it easier for ASN Media to survive during the strange economic times of the Covid-19 pandemic.
“When Covid arrived our ASN TV-focussed work was put on hold overnight for an unknown period and we had to pirouette into live streaming and virtual events. Traktion helped us to survive the sudden change because they understand our business and could provide relevant advice.
“Gareth fulfils the virtual CFO position for us, which gives me confidence to consider investing in staff and equipment, taking on debt when appropriate and other initiatives that continue to support success.”
Jonathan has regular video meetings with his Traktion actionhero Gareth Yaxley. Often, they catch up every week.
“Having Gareth on my team is invaluable. Not only is he always there to discuss any issue, but he always goes above and beyond. He helps us navigate tax obligations across multiple regions, understand licensing agreements, and consider mergers and acquisitions. He and his team are a valued partner to our business. They get us, they understand us and they are always there to help us whenever called upon.”
